Irrational Games

Industry: Consumer

When two creative companies work together, something awesome is inevitably created. From the new logo, to the new collateral, to the shiny new website, H&G helped Irrational Games reinvent a beloved brand.

The Irrational Games website contains countless goodies that keep the user engaged and excited. Many of us H&G-ers are gamers ourselves, and we were thrilled at the opportunity to help craft an online space where fans could connect with the game studio like never before.

Complete with quirky achievements, a tantalizing ranking system, and super fans galore, the site embodies the company's eager transition back to their roots as Irrational Games, and shows their desire to fortify a genuine, intrinsic connection with their adoring community.